Thursday, April 15, 2021

Conduct An Audit On Your Google Ads SEM Campaigns











About:

Are your campaigns already set up and running but they don't seem to be working? With my past experiences dealing with SMBs to organisations and managing a range from $500 to $100k monthly budgets, allow me to have a look at your account to check for any errors and issues and let's see what's going on.



As a Google Certified Expert with an Advertising Specialist background, I'll ensure that the SEM campaigns are set up according to Google's best practices. 



Here's a checklist of things I'll be looking out for:



  • Campaign set up - if it is correctly set up and whether it is according to Google's Best Practices

  • Keywords and quality score issues
  • Negative keywords
  • Landing page relevancy between the Ad Group, Keywords and Ad Copies
  • Ad Extensions (call, sitelinks, callouts, structured snippets)
  • Accurate Geotargeting;
  • Ad Scheduling (If available)
  • Google pixel check on landing page



If you'd like something a little more customised, feel free to chat me up.



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