Set Up And Optimize Your Google Ads Search And Display Campaigns

About:

I will set up your SEA account with:

- 5-6 campaigns

- 2-3 ad groups/campaign

- recommendation on keywords to bid on (if required)

- a bidding strategy that matches your KPI goals

- a set of 3-5 ad copies/ad group

- ad extensions (Sitelinks, Callouts, Structured Snippet, etc.)

- targeting settings (Demographics, Location, Device, in Display campaigns Placement, Audience, Topic)

- negative keyword lists.



If you select a package with Optimization option, I will take care of your campaigns for the agreed time period after launch:

- ad copy level optimization (testing different ad types, ad copy wording, CTA ideas, etc.)

- keyword level optimization (pausing based on high price/low performance, recommendations based on search terms, different ad group structure based on keyword performance, etc.)

- monitoring bidding, testing automated bidding strategies to improve performance

- further recommendations on improving the logic of targeting and extension setup

- in case of Display ads: Placement, Audience and Topic targeting and/or exclusion optimization.

Reviews

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