Write High Converting Expanded Text Ads For Google Adwords

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Do you have an adwords search or display campaign? OR are you planning to start a new campaign?

Then definitely you should implement the latest version of Google Text Ads which is also known as "Expanded text ads".

What are Expanded text ads?

Expanded Text Ads are the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind. They provide more space for your ad text compared to standard text ads, and are designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go.

Major improvements :-

• Two headline fields (up to 30 characters each)

• A single, expanded description field (up to 80 characters)

• A display URL that uses your final URL's domain

• Two optional "Path" fields, used in the ad’s display URL (up to 15 characters each)

As per the latest update from Google "Starting January 31, 2017, AdWords will no longer support the creation or editing of standard text ads. New text ads generated after that date should use the expanded text ad format"

Now is the right time to make your move and adapt to this new advancement in your marketing campaigns.

Do you have any queries? please get in touch

 

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