About:
I specialize in building, auditing, and managing Paid Search campaigns with the goal of driving user traffic, sales, revenue, and conversions on your website.Existing SEM Campaigns:
- I will audit, optimize and report on existing SEM campaigns you have running and leverage any analytics platform you've used to provide data-driven solutions. I can also work with platforms such as SA360, Kenshoo & Marin.
New Campaigns:
- I can build accounts from scratch, collaborating to build your strategy, keyword lists, campaign structure, ad copy, extensions, audiences, and negatives. I can link this to any analytics solution you'd like and create automated reports to monitor SEM data for learnings and optimizations.
If you select the 'Sustained SEM' package that includes ongoing management, that package allows you 90 days of management, testing, optimizations and reporting.
I will require the following from a client:
- Product/service detailed descriptions
- Landing page(s)
- Ad copy & language guidelines
- Access to any existing platforms or help linking new platforms
- Quick turnaround time for approvals
Reviews
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